Selo App · Launching soon

Inventory,in your pocket.

The inventory app for jewellery, watch and high-value dealers who trade on the go. Online or offline.

Book a demoiPhone and Android

Offline first

No signal? Keep trading.

Trade fairs, vaults, basements, planes. Selo works fully offline and syncs the moment you are back online, across every device you use.

Sale recordedNo connection, saved on device
Back onlineSynced to all your devices

Every piece

Each piece, with its whole story.

Photos, category, metals, stones, purchase date, cost and listed price, kept together for every piece you own.

Sapphire Parrots Brooch
Sapphire Parrots Brooch
£18,500
CATEGORYBroochMETAL18k rose gold STONESSapphires, rubiesPURCHASED12 Mar 2025

Memos

MEMO TOA Hatton Garden dealerOn memo
Diamond Dove Brooch£7,400Sold
Diamond Ruby Flower Brooch£9,200Accepted
Sent 4 Oct 20261 sold · 1 out

Memos

Always know who holds what.

Send pieces on memo to other dealers. Both sides see the same record, and every return or sale is tracked.

Analytics

Your business, at a glance.

A complete view of your sales and performance, in your base currency. Know what moves and what sits.

REVENUE£214,600MARGIN31.4%SOLD14
MayJunJulAugSepOct

31 currencies

Buy in one currency, sell in another.

Rates for 31 currencies, from the European Central Bank. The rate on the day of each purchase and sale is kept, so your margins stay true.

Powered by Selo Data

Photograph. Speak. Scan.

Months of stock entry, done in minutes. Every piece found in a second.

Explore Selo Data

Who it is for

Built for every size of dealer.

Solo dealers

Your whole stock on your own device, wherever you trade.

Partners

Share one inventory, each on your own login.

Small teams

Owners and staff working from the same stock.

Be ready on launch day.

Follow Selo for launch news. Or write to us at [email protected]